Success Story 
Cookery – 100% Serverless Cooking Social Network

01 
Challenge

Build a vertical cooking social network capable of:

• Scaling without limits.
• Maintaining low operational costs in early stages.
• Making every recipe individually indexable on Google.
• Delivering ultra-fast performance.
• Designing a modern social experience from scratch.

The challenge was not only technical — it was strategic.
Each recipe had to function as an organic acquisition entry point.

03 
Solución

We designed and developed Cookery as a fully cloud-native, serverless platform optimized for both performance and SEO.

The solution enabled:

• Individually indexable recipe pages.
• SEO-ready user profiles.
• Technical SEO embedded in the architecture.
• Automatic scalability.
• Pay-per-use cost model.
• High-speed content delivery through SSR and caching.

Scope included:

• Full UX/UI design.
• Frontend development.
• Serverless backend.
• NoSQL data modeling.
• Cloud infrastructure & CI/CD.

03
Architecture

FRONTEND

• Next.js with Server-Side Rendering (SSR)
• Hybrid rendering strategy
• Structural SEO optimization

SSR allowed:

• Server-generated HTML delivery.
• Google to receive fully rendered HTML.
• Immediate search engine indexability.
• Improved perceived performance.

CACHE AND PERFORMANCE

• Cached rendered pages.
• Distribution via CDN/edge.
• Reduced backend recomputation.
• Improved Core Web Vitals.

BACKEND

• Fully serverless architecture.
• Automatic scaling.
• No traditional server management.

DATABASE

• Amazon DynamoDB (NoSQL).
• High read/write speed.
• Automatic scalability.
• Built for unpredictable social workloads.

INFRASTRUCTURE

• Amazon Amplify.
• On-demand AWS cloud.
• Automated CI/CD pipelines.